Partner with Ann Liguori, "The Tennis Expert in the New York Radio Market," to dominate the Tri-State Area and the World of Tennis through sponsorship of Ann's "Live Updates" on WFAN and blogs on CBSNewYork.com from one of the most prestigious events in sports -the U.S. Open Tennis Championship.
Major championships drive media coverage. According to the authors of "The Elusive Fan,"Event-Driven Sports such as The U.S. Open Tennis Championship “experience a spike in media coverage”because of their "marquee status." Ann's Live Updates from the U.S. Open deliver the kind of “burst in communications activity” in a short period of time that event-driven coverage commands.
For instance, our "Rolex Moments with Roger Federer" Case Study will give examples of how your brand can be:
- prominently mentioned during each on-air update /vignette personally delivered by The Fan's Ann Liguori
- seamlessly integrated into the content of Ann's blogs on cbsnewyork.com and provide ample opportunities to add value to the visitor's experience
- exposed to a demographic of listeners (i.e., CEOs and Presidents) who according to Arbitron, WFAN is #1 in reaching
See how you can achieve your brand objectives through an association with Ann Liguori and her live updates from the U.S. Open Tennis Championship.
To access Ann Liguori's "Rolex Moments with Roger Federer" Case Study, please complete the form to the right.
For more options, pricing and availablity, please contact ramodio@crescentpartners-curtcomm.com or call us at 1-866-997-0222.