Business Golf Blog

Another milestone event in Phil Mickelson’s remarkable career as a PGA Tour Player and modern-day ambassador for the game was his recent induction into the World Golf Hall of Fame located in St. Augustine, Florida.

Your company is a sponsor of a professional golf tournament on one of the Tours because the television audience is comprised of viewers you want to reach.  Its place on the schedule competes with an overseas event that draws many of the top players.  So, the field for your event is not as strong as it should be and as a result, its television ratings are trending downward.

Your company is committed to strengthening relationships with its key customers and has learned through past experience that it gets the greatest return from the corporate hospitality it purchases at major golf events. Below is an overview of the venues your head of sales is considering for Q2 and Q3 of 2012 and Q2 of 2013.

Part 4 - With the influx of young, talented professional golfers making their way on to the LPGA Tour, it’s clear that many of them have opted to drop out of college and turn pro early. While they are following in the footsteps of numerous players who left school before graduating and went on to have lucrative careers as Touring Pros, there’s more than one road to success that sponsors (and LPGA sponsors looking to expand their presence with golf fans) may consider when recruiting players to represent their brands.

Part 3 - With the influx of young, talented professional golfers making their way on to the LPGA Tour, it’s clear that many of them have opted to drop out of college and turn pro early. While they are following in the footsteps of numerous players who left school before graduating and went on to have lucrative careers as Touring Pros, there’s more than one road to success that sponsors (and LPGA sponsors looking to expand their presence with golf fans) may consider when recruiting players to represent their brands.

Part 2 - With the influx of young, talented professional golfers making their way on to the LPGA Tour, it’s clear that many of them have opted to drop out of college and turn pro early. While they are following in the footsteps of numerous players who left school before graduating and went on to have lucrative careers as Touring Pros, there’s more than one road to success that sponsors (and LPGA sponsors looking to expand their presence with golf fans) may consider when recruiting players to represent their brands.

Part 1 - With the influx of young, talented professional golfers making their way on to the LPGA Tour, it’s clear that many of them have opted to drop out of college and turn pro early. While they are following in the footsteps of numerous players who left school before graduating and went on to have lucrative careers as Touring Pros,  there’s more than one road to success that sponsors (and LPGA sponsors looking to expand their presence with golf fans) may consider when recruiting players to represent their brands.

In an earlier blog post, our colleague and exclusive, strategic partner, Bill Colvin, President, Colvin Sports Network, shared with us the 5 keys to a successful sport event hospitality program and how they could be applied to your company’s corporate hospitality activities at The Masters – a serious sporting competition that takes place each April at the classic Augusta National Golf Club.

You are assessing your portfolio of sports sponsorships and have determined that your company's involvement in professional golf tournaments has the greatest potential to deliver real value and maximum impact if properly executed.  You’ve followed Humana’s golf sponsorship strategy with great interest and identified several effective practices they are using which, when performed together, deliver more bang for the buck. They are:

 If you watched the Chevron World Challenge on Sunday, you saw Tiger Woods make crucial birdie putts on the 17th and 18th holes to win the tournament; his first victory in two years.  Below are five of the event’s biggest winners which are all positive signs for sponsors involved in professional golf: