Pro Golfer Endorsement Deal Pricing - 9 Brand Exposure Options
Posted by Ron Amodio on Wed, Aug 24, 2011 @ 10:49 AM
You are heeding the advice of the advocate you hired to recruit a pro golfer and now want some guidance on how your endorsement deal can best maximize exposure for your brand. You want to know what options are available to heighten awareness for your brand on your player’s clothing and equipment during tournament play. As part of your due diligence, you also want some real numbers regarding the endorsement values associated with each brand exposure option.
Drawing on input from our strategic partner, Bill Colvin, Colvin Sports Network, below is a professional golfer grid with pricing for 9 brand exposure options across a broad spectrum of talent on the PGA, Champions, LPGA and Nationwide Tours.
We want to emphasize that the wide parameters in the pricing grid are based on a three-year average of deals negotiated by the Colvin Sports Network as well as our awareness of other golf endorsement arrangements that have taken place during that time period.
You'll also find that pricing is quite fluid for all pros at all levels (veterans to rookies) depending on any number of factors. By way of example, Nike is a “clean company” which means no other company’s branding can appear on Nike apparel. So if the player you select is sponsored by Nike apparel, this would preclude your branding on his or her clothing.
However, the opportunity may exist to strategically position your brand on the player’s golf bag. This was the case when the Colvin Sports Network negotiated Dow Chemical’s sponsorship deal with LPGA Star Suzann Pettersen. And that strategy is certainly delivering value for Dow as Suzann is now the #2 ranked women’s player in the world.
Suzann takes great pride in her sponsor relationships and goes the extra mile on their behalf. Prior to her recent playoff win at the Safeway Classic, Suzann had her caddie position her golf bag on the driving range so that the Dow Diamond was prominently visible on camera during the final round telecast on the Golf Channel.
Dow hired Bill Colvin because of his in-depth knowledge of the market. That’s why it’s a wise decision for a company to utilize the resources of a golf expert such as the Colvin Sports Network to guide them through the maze of deal points to consider when recruiting professional golfers for corporate sponsorships.
To discuss specific players, dates and pricing options, you can contact Bill Colvin on his phone: 216-272-7779, via email: bill@colvinsports.com and you can also follow him on twitter: billcolvin.
If this article was helpful, you may also be interested in the following:
PGA Tour Player Endorsement Deals - A 6 Step Process
4 Effective Practices Humana Fits Into Their Pro Golf Sponsorships
How To Leverage A Pro Golfer's Star Power To Elevate Your Brand
4 Ways Pro Golfer Endorsement Deals Can Deliver Halo Benefits
or more information about the value golf endorsement deals can bring to your brand objectives, click on the button below to access our best practice guide for sponsors.
Professional Golfer Pricing Grid: Courtesy of Colvin Sports Network. All rights reserved.
LPGA Champion Suzann Pettersen's golf bag with Dow Diamond prominently displayed on front of her bag: Courtesy of Colvin Sports Network
