Pro Golfer Endorsement Deal Pricing - 9 Brand Exposure Options
You are heeding the advice of the advocate you hired to recruit a pro golfer and now want some guidance on how your endorsement deal can best maximize exposure for your brand. You want to know what options are available to heighten awareness for your brand on your player’s clothing and equipment during tournament play. As part of your due diligence, you also want some real numbers regarding the endorsement values associated with each brand exposure option.
Drawing on input from our strategic partner, Bill Colvin, Colvin Sports Network, below is a professional golfer grid with 9 brand exposure options across a broad spectrum of talent on the PGA, Champions, LPGA and Web.com (previously Nationwide) Tours.
Why The Priceless Grid?
For those of you who have looked at our most popular blog post ( Pro Golfer Endorsement Deal Pricing - 9 Brand Exposure Options) and viewed the pro golfer diagram within the post, you may have noticed there’s no more pricing!
We have seen more fluctuations in pricing than at any time in the more than 40 year history of pro golfers becoming brand ambassadors. And we have seen these price fluctuations for every brand exposure component from available space on golf bags and visors / caps to golf shirts, collars and sleeves.
These variations in pricing could be due to any number of factors that have created uncertainty in our economy – healthcare law mandates, more government regulations, increased taxation, high unemployment and the looming debt crisis. This has affected business investment decisions and resulted in a growing number of companies cutting back on their sponsorship spending.
For the reasons stated above, we acted in what we believe to be the best interests of our readers by removing the prices from our pro golfer pricing grid as they are constantly changing. With that said, we are on top of every brand exposure component in the grid and their corresponding price ranges on a daily basis.
We know our pro golfer grid with pricing for brand exposure on tour players’ clothing and equipment contains informative content because a number of sites have linked to it and credited us for the original posting while others have just lifted the information from our site and claimed it as their own.
At the end of the day, not only do we report on the accuracy of these numbers, we are actively engaged in the process of making these deals happen. And through matching the right players with the right brands, we also know the added value player awards can bring to the table.
So, for the most updated pricing regarding pro golfer endorsement deals the Colvin Sports Network has negotiated on behalf of their corporate clients, as well as our awareness of other marketing relationships with professional golfers that have recently come to fruition, please contact Bill Colvin at 216-272-7779 to set up a free consultation call.
Continuing with our original blog post:
You'll also find that pricing is quite fluid for all pros at all levels (veterans to rookies) depending on any number of factors. By way of example, Nike is a “clean company” which means no other company’s branding can appear on Nike apparel. So if the player you select is sponsored by Nike apparel, this would preclude your branding on his or her clothing.
However, the opportunity may exist to strategically position your brand on the player’s golf bag. This was the case when the Colvin Sports Network negotiated Dow Chemical’s sponsorship deal with LPGA Star Suzann Pettersen. And that strategy is certainly delivering value for Dow as Suzann is now (at the time of this writing) the #2 ranked women’s player in the world.
Suzann takes great pride in her sponsor relationships and goes the extra mile on their behalf. Prior to her recent playoff win at the Safeway Classic, Suzann had her caddie position her golf bag on the driving range so that the Dow Diamond was prominently visible on camera during the final round telecast on the Golf Channel.
Dow hired Bill Colvin because of his in-depth knowledge of the market. That’s why it’s a wise decision for a company to utilize the resources of a golf expert such as the Colvin Sports Network to guide them through the maze of deal points to consider when recruiting professional golfers for corporate sponsorships.
To discuss specific players, dates and pricing options, you can contact Bill Colvin on his phone: 216-272-7779, via email: email@example.com and you can also follow him on twitter: billcolvin.
If this article was helpful, you may also be interested in the following:
Our Top Ten Most-Popular Articles With Content Related To The LPGA
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PGA Tour Player Endorsement Deals - A 6 Step Process
4 Effective Practices Humana Fits Into Their Pro Golf Sponsorships
Update (2013): Negotiating on behalf of his client, Humana, our colleague, Bill Colvin, recently signed golfing legend and physical fitness advocate Gary Player to be the healthcare provider's well-being ambassador.
For more information about the value golf endorsement deals can bring to your brand objectives, click on the button below.
Professional Golfer Pricing Grid: Courtesy of Colvin Sports Network. All rights reserved.
LPGA Champion Suzann Pettersen's golf bag with Dow Diamond prominently displayed on front of her bag: Courtesy of Colvin Sports Network