Subscribe by Email - The CCA / CSN Business Golf Blog covers the business of golf - professional golf tournaments, player endorsements, event hospitality and more. All with insights from golf industry experts with proven experience.

Your email:

British Open 2013Corporate HospitalitySign Up For Free ConsultationTo Improve Your ROIClick Here

U.S. Women's Open 2013Corporate HospitalitySign Up For Free ConsultationTo Improve Your ROIClick Here

             "Lean Mean Traffic  Ge

Business Golf Blog

Current Articles | RSS Feed RSS Feed

7 Effective Practices Make Travelers Pro Golf Tournament A Success

  
  
  
  

Ann Liguori,Travelers Championship, Professional Golf TournamentRecently, sportscaster Ann Liguori interviewed Nathan Grube, Tournament Director, Travelers Championship about what Ann described as “one of the best organized tournaments on the PGA Tour.” The interview aired on Ann’s Saturday morning show, “Sports Innerview With Ann Liguori,” on www.peconicpublicbroadcasting.org -- heard globally...

The Travelers Championship takes place at TPC River Highlands in Cromwell, Connecticut, June 18-24, 2012.

Based on Ann’s discussion with Nathan, below are 7 effective practices that (when taken together) make the Travelers Championship a perennial success.

1. Year-Long Effort

    Nine people work year-round to manage every detail of this professional golf tournament.

    2. Race To Get Into Companies’ Budgets And Renewals

    Five-hundred companies support the tournament and help benefit 120 charities

    3. Draw Fans From Two Major Markets

      Located in the corridor between Boston and New York , the tournament pulls from both markets.

      4. Stadium-Type Atmosphere

      By way of example, fans can watch 4 holes of golf from one spectator-friendly location on the the TPC River Highlands course.

      5. Distinction As The Only Summer PGA Tour Event In New England

      Well positioned to draw vacation travelers from both the Boston and New York Metropolitan markets as the Deutsche Bank Championship,which is part of the Fedex Cup, doesn’t take place until early September.

      6. Family-Friendly Venue

        Turned old driving range into a fan zone for concerts, miniature golf and more.  Kids 15 and under attend for free.

        7.Strong Field With Global Players

        Nathan and his team do a multitude of things to recruit players. Among them are providing a free charter plane  for players competing in the U.S. Open which takes place the week before the Travelers. So this year, the plane will leave from San Francisco to an airport in Connecticut where courtesy cars can be accessed by the players right on the tarmac.

        In addition, the course’s new practice facility is made available to players and their coaches early in the week.  And the players’ caddies are given complimentary yardage books and weather-proof jackets.

        This year’s field includes pro golf players Bubba Watson, Matt Kuchar and Hunter Mahan; young talent Patrick Cantlay and reigning U.S. Amateur Champion Kelley Craft. The tournament also resonates with European players such as Padraig Harrington and Ian Poulter as well as South African players Charles Schwartzel and Louis Oosthuizen.

        To access the audio of the interview in its entirety, go to: http://www.annliguori.com/radiodownloads.php.

        To purchase tickets for the Travelers Championship, go to: http://www.travelerschampionship.com/tickets-packages

        To read Ann Liguori's blog from the 2012 U.S. Open at the Olympic Country Club, go to: http://newyork.cbslocal.com/tag/Ann-Liguori/

        To learn more about Ann Liguori’s Sports Innerview radio show and golf media reports from the Majors, click on the appropriate buttons below:

        five-reasons-to-partner-with-ann-lig   

         

        Logo Credit: http://www.travelerschampionship.com/


        like-what-you-read-click-here-to-subsc

        Comments

        Currently, there are no comments. Be the first to post one!
        Post Comment
        Name
         *
        Email
         *
        Website (optional)
        Comment
         *

        Allowed tags: <a> link, <b> bold, <i> italics