Partner with Ann Liguori, "The Golf Expert in the New York Radio Market," to dominate the Tri-State Area and the World of Golf through sponsorship of Ann's "Live Updates" on WFAN from one of the most prestigious events in sports - The 2012 Ryder Cup at storied Medinah Country Club near Chicago, Illinois.
Leading marketers agree that commuting by car is here to stay and there are more cars on the road every year. And the tri-state area is no exception. WFAN reaches more listeners in their cars during peak driving periods than any other station in the New York Metro area and golf fans everywhere tune into hear Ann Liguori’s informative reports.
Moreover, major championships drive media coverage. According to the authors of "The Elusive Fan," Event-Driven Sports such as The Ryder Cup “experience a spike in media coverage” because of their "marquee status." Ann's Live Updates from The Ryder Cup deliver the kind of “burst in communications activity” in a short period of time that event driven coverage commands.
For instance, you can localize your brand messaging so it's:
- prominently mentioned during each on-air update
- seamlessly integrated with social media as well as Ann's blogs on cbsnewyork.com
- exposed to influential listeners and site visitors from local communities in the tri-state area
Learn how you can achieve your brand and activation objectives through an association with Ann Liguori and her live updates on WFAN from the Ryder Cup. Fill out the form on the right side of this page and a representative will be in touch with you soon.